Digital Marketing Training

The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing(SMM), Pay-Per-Click (PPC), Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook.

Digital Marketing Course Outline

Introdction to SEO:

  • What is SEO?

  • How Search Engine Works?.

  • White Hat vs. Black Hat.

SEO - On Page Optimization:

  • Initial Site Analysis

  • SEO Competition Analysis

  • White Hat vs. Black Hat.

  • Keyword Research

  • Keyword Density

  • Initial Ranking analysis

  • Title/Description/Keyword/Other Meta Tags Development

  • URLs and URL Structure

  • Relevancy and Popularity

  • URL renaming/re-writing

  • Existing Web Content Optimization

  • Image Optimization

  • Use of robots.txt

  • HTML Validation

  • CSS Validation

  • Creation of XML/HTML/Text Sitemaps

  • Canonicalisation

  • Multilingual targeting

  • Multilingual targeting

SEO - Off Page Optimization:

  • Blog Creation & Posting

  • Article Submission

  • Search Engine Submission

  • Search Engine Submission

  • Directory Submission

  • Free Classifieds

  • Forum Postings

  • Social Bookmarking

  • Image Submissions

  • Press Releases Submission

  • Documents / PPT & PDF Sharing

  • Yahoo Answer Link Building

  • Google Mapping/Listing

  • SEO Friendly Design & Architecture

    • Thinking before designing a website (goals, strategies & measurement models)

    • Mobile responsive / adaptive design

    • Importance of HTTPs

    • Site schema (rich snippets) & architecture

    Social Media

    • Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest)

    • Google+ ,Google+ My Business Account,PostingContent,Google+ Page Reviews,Custom URL

    • Facebook- Facebook for business,hashtags,Opengraph,Pagecreation,paidadvertisements,Analytics

    • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics

    • Youtube- Channel creation, video promotion, increase viewership, annotations, cards

    • Linkedin- Content strategies, paid promotion

    Google Analytics

    • Google analytics setup, understanding how google analytics

    • Goal settings, creating channels, dimensions and metrics

    • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions

    • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects

    Webmaster Tools

    • Why do search engines provide them?

    • Will using search engine webmaster tools hurt the visibility of a site in a search engine?

    • authenticating a site(Authentication for Google,Bing,Yahoo)

    • Google Webmaster Tools

    • The main dashboard


    • Sitemaps

    • Crawler access

    • Sitelinks

    • Change of addresses

    • Settings

    • URL Parameters


    • Search queries

    • Links to your site

    • Keywords & phrases

    • Internal links

    • Statistics


    • Search queries

    • Links to your site

    • Keywords & phrases

    • Internal links

    • Statistics


    • Malware

    • Crawl errors

    • Crawl statistics

    • Fetch as Google

    • Sitemaps

    • URL Parameters

    • How to generate / create sitemaps

    • Sitemap validation

    • Sitemap validation

    • When to generate a sitemap

    • When to generate a sitemap

    • Complex cases(The sitemap index,Hosting the XML file on a different domain,Sitemaps for a multilingual website)

    • Specialized XML sitemaps(Images,News,videos,Mobile devices)


    • Search queries

    • Links to your site

    • Keywords & phrases

    • Internal links

    • Statistics

    Google Adwords

    • Account creation, Billing methods and understanding the adwords structure

    • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel

    • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format

    • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques

    • Performance monitoring and Campaign tracking


    • Understanding how mail servers work

    • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam

    • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation

    • Inbound marketing concepts using mail services, customer bucket creation and content customisation

    Ad Servers-Display

    • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers

    • Ad server basics and installation. We train you on Openx (Revive)

    • Implementing display banner, understanding and implementing banner ad codes

    • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

    Video Ads

    • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking

    • Linking to adwords Account

    • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

    Affiliate Marketing And Content Creation

    • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing

    • Content Creation: Creating Infographics, Video creation tools, Comic strip creation.

    KEEN INFOTECH Technologies - Digital Marketing Training/SEO Training Provider in Udaipur