The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing(SMM), Pay-Per-Click (PPC), Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook.
What is SEO?
How Search Engine Works?.
White Hat vs. Black Hat.
Initial Site Analysis
SEO Competition Analysis
White Hat vs. Black Hat.
Keyword Research
Keyword Density
Initial Ranking analysis
Title/Description/Keyword/Other Meta Tags Development
URLs and URL Structure
Relevancy and Popularity
URL renaming/re-writing
Existing Web Content Optimization
Image Optimization
Use of robots.txt
HTML Validation
CSS Validation
Creation of XML/HTML/Text Sitemaps
Canonicalisation
Multilingual targeting
Multilingual targeting
Blog Creation & Posting
Article Submission
Search Engine Submission
Search Engine Submission
Directory Submission
Free Classifieds
Forum Postings
Social Bookmarking
Image Submissions
Press Releases Submission
Documents / PPT & PDF Sharing
Yahoo Answer Link Building
Google Mapping/Listing
Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive / adaptive design
Importance of HTTPs
Site schema (rich snippets) & architecture
Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest)
Google+ ,Google+ My Business Account,PostingContent,Google+ Page Reviews,Custom URL
Facebook- Facebook for business,hashtags,Opengraph,Pagecreation,paidadvertisements,Analytics
Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics
Youtube- Channel creation, video promotion, increase viewership, annotations, cards
Linkedin- Content strategies, paid promotion
Google analytics setup, understanding how google analytics
Goal settings, creating channels, dimensions and metrics
Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects
Why do search engines provide them?
Will using search engine webmaster tools hurt the visibility of a site in a search engine?
authenticating a site(Authentication for Google,Bing,Yahoo)
Google Webmaster Tools
The main dashboard
Sitemaps
Crawler access
Sitelinks
Change of addresses
Settings
URL Parameters
Search queries
Links to your site
Keywords & phrases
Internal links
Statistics
Search queries
Links to your site
Keywords & phrases
Internal links
Statistics
Malware
Crawl errors
Crawl statistics
Fetch as Google
Sitemaps
URL Parameters
How to generate / create sitemaps
Sitemap validation
Sitemap validation
When to generate a sitemap
When to generate a sitemap
Complex cases(The sitemap index,Hosting the XML file on a different domain,Sitemaps for a multilingual website)
Specialized XML sitemaps(Images,News,videos,Mobile devices)
Search queries
Links to your site
Keywords & phrases
Internal links
Statistics
Account creation, Billing methods and understanding the adwords structure
Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
Performance monitoring and Campaign tracking
Understanding how mail servers work
Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation
Inbound marketing concepts using mail services, customer bucket creation and content customisation
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
Ad server basics and installation. We train you on Openx (Revive)
Implementing display banner, understanding and implementing banner ad codes
Identifying right publishers using tools : Alexa. Understanding how third party cookies work
Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
Linking to adwords Account
Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing
Content Creation: Creating Infographics, Video creation tools, Comic strip creation.
KEEN INFOTECH Technologies - Digital Marketing Training/SEO Training Provider in Udaipur