Digital Marketing Training Course

Geared your career with our Digital Marketing Courses in Udaipur . The classes are top-notch Institute of Digital Marketing in Udaipur, with affordable fees and quality training. Premium Institute of Digital Marketing classes in Udaipur is among the list of top digital marketing training institutes in Udaipur with positive reviews, from ratings and feedback online from the students. We have the most affordable digital marketing course fees in Udaipur. We make sure to provide the best ambiance and best classroom training in digital marketing for our students. We also provide industry expert and certified trained professionals to train you. Joining our institute you get access to interactive digital marketing courses in Udaipur, and a chance to work on our ongoing live projects and everything is offered at super affordable fees.

Why Digital Marketing Training Course at KeenInfotech?

  • KeenInfotech is one of the Best Digital Marketing Training Institute in Udaipur Since 2010.
  • Advanced Practical Digital Marketing with 26 Modules
  • Digital Marketing Training Course in Udaipur with 100% Placement
  • Professional Course in Digital Marketing with Lowest Fees Structure
  • Solve many real-time online problems that emerge during the application of Online Marketing strategies.

Digital Marketing Course Outline

Introdction to SEO

  • What is SEO?
  • How Search Engine Works?
  • White Hat vs. Black Hat

SEO - On Page Optimization

  • Initial Site Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Density
  • Initial Ranking analysis
  • Title/Description/Keyword/Other Meta Tags Development
  • URLs and URL Structure
  • Relevancy and Popularity
  • URL renaming/re-writing
  • Existing Web Content Optimization
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • CSS Validation
  • Creation of XML/HTML/Text Sitemaps
  • Canonicalisation
  • Multilingual targeting
  • 301 Redirect

SEO - Off Page Optimization

  • Blog Creation & Posting
  • Article Submission
  • Search Engine Submission
  • Directory Submission
  • Free Classifieds
  • Forum Postings
  • Social Bookmarking
  • Image Submissions
  • Press Releases Submission
  • Documents / PPT & PDF Sharing
  • Yahoo Answer Link Building
  • Google Mapping/Listing

SEO Friendly Design & Architecture

  • Thinking before designing a website (goals, strategies & measurement models)
  • Mobile responsive / adaptive design
  • Importance of HTTPs
  • Site schema (rich snippets) & architecture

Social Media

  • Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest)
  • Google+ ,Google+ My Business Account,Posting Content,Google+ Page Reviews,Custom URL
  • Facebook- Facebook for business,hashtags,Opengraph,Page creation,paid advertisements,Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards
  • Linkedin- Content strategies, paid promotion

Google Analytics

  • Google analytics setup, understanding how google analytics
  • Goal settings, creating channels, dimensions and metrics
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Webmaster Tools

  • Why do search engines provide them?
  • Will using search engine webmaster tools hurt the visibility of a site in a search engine?
  • authenticating a site(Authentication for Google,Bing,Yahoo)
  • Google Webmaster Tools
  • The main dashboard
  • The configuration of a site
    • Sitemaps
    • Crawler access
    • Sitelinks
    • Change of addresses
    • Settings
    • URL Parameters
  • Your site on the Web
    • Search queries
    • Links to your site
    • Keywords & phrases
    • Internal links
    • Statistics
  • Diagnostics
    • Malware
    • Crawl errors
    • Crawl statistics
    • Fetch as Google
    • Sitemaps
    • URL Parameters
  • How to generate / create sitemaps
  • Sitemap validation
  • Sitemaps and links
  • When to generate a sitemap
  • Search engine notification
  • Complex cases(The sitemap index,Hosting the XML file on a different domain,Sitemaps for a multilingual website)
  • Specialized XML sitemaps(Images,News,videos,Mobile devices)

Google Adwords

  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking

Email-Marketing

  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

  • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
  • Ad server basics and installation. We train you on Openx (Revive)
  • Implementing display banner, understanding and implementing banner ad codes
  • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Video Ads

  • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Affiliate Marketing And Content Creation

  • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
  • Content Creation: Creating Infographics, Video creation tools, Comic strip creation.

KEEN INFOTECH Technologies - Digital Marketing Training/SEO Training Provider in Udaipur